FROM THE LOADING DOCK
A quick word before we get to the good stuff.
Partners — it’s summer, the coolers are working overtime, and somewhere out there a customer is staring at your vodka section trying to decide what makes tonight feel special. Our job is to make that decision easy.
This edition has everything you need for the warm-weather rush: an ultra-premium vodka with a fin, a flavored line with five reasons to ring the register, and a tequila with more botanical character than your neighbor’s prize-winning garden.
Let’s dive in. (Pun fully intended.)
BLUE SHARK VODKA
The ultra-premium pour that earns its place on the top shelf.
Smooth enough to sip neat. Premium enough to never need an excuse.
Blue Shark Vodka is our ultra-premium flagship—clean, exceptionally smooth, and built for customers who know the difference. It anchors a craft cocktail menu, and it makes your premium shelf set look like you know exactly what you’re doing.
And here’s the part the shelf-talker won’t tell you: Blue Shark is a brand with a conscience. Through its partnership with the Atlantic Shark Institute, the brand supports real ocean conservation work. Your customers get an ultra-premium vodka and a clean conscience in the same bottle. Try finding that in our competitors’ offerings.
Retailer Tip
Place Blue Shark at eye level in your premium vodka set and pair it with a simple “Sip Responsibly, Swim Boldly” shelf card. It moves.
EQUALISE FLAVORED VODKA
Five flavors. One very good-looking lineup.
Pure Flavor, Perfect Balance
Equalise is our flavored vodka line—distilled from non-GMO North Carolina sweet corn and dressed in the marine artwork of world-renowned ocean artist Wyland, with a portion of proceeds supporting the Wyland Foundation’s ocean conservation work.
Gorgeous bottles, crowd-pleasing flavors, and a story your shoppers will actually want to hear.
Equalise is about harmony with the natural world:
- Nature and its beauty
- Clean oceans, rivers, streams, and the life within them
- Reversing pollution and restoring habitat
- Sustainable practices in harvesting our ingredients
- Superior vodka that is enjoyable and great-tasting
Lemon
NC ABC #66001
Bright, zesty, and built for summer. The lemonade stand all grown up—lemonade, spritzes, and patio sippers practically make themselves.
Bing Cherry
NC ABC #67540
Bold, ripe dark cherry with a clean, smooth finish. A crowd-pleaser over ice or as the backbone of a vibrant cherry spritz. (Also wearing the commemorative crown this year—see below.)
Vanilla
NC ABC #66003
Warm, smooth, and endlessly versatile. The Swiss Army knife of your flavored set—espresso martinis, cream sodas, dessert cocktails…you name it.
Mango Habanero
NC ABC #67541
Sweet tropical mango up front with a warm habanero kiss on the finish. The adventurous one. Warn your customers, then watch them come back for a second bottle.
Peach
NC ABC #67542
Juicy, sun-ripened Southern peach—soft, smooth, and impossibly mixable. Bellinis, sweet teas, and warm-weather features all say thank you.
Spotlight: Wyland Bing Cherry USA 250 Commemorative Edition
To mark America’s 250th anniversary, Equalise Flavored Vodka is releasing a limited-edition commemorative bottle featuring Wyland’s artwork and an official USA 250 Semiquincentennial seal.
It’s a collector’s piece, a conversation starter, and a gift-shelf hero all in one—and once the run is gone, it’s gone. Read more about the release here.
Please note: Wyland has painted something special for this product once this limited edition sells out.
CHACTUN TEQUILA
Agave with character—and a curator who knows her botanicals.
Ancient Roots. Modern Fire.
Rounding out the portfolio is Chactun Tequila—a smooth, botanically expressive tequila for the margarita crowd and the sipping-neat crowd alike.
As the weather heats up, tequila is the category your shoppers reach for, and Chactun gives them something with genuine craft behind it.
Authentic Mexican tequila with authentic Mexican spirit. Crafted by our family in Jalisco with heart, heritage, and hands that know the land.
Leading the brand is ambassador Mena Killough, the “Botanical Curator” and Moonshiners champion—someone who knows her way around a still and a garden in equal measure. She brings real credibility to the brand’s botanical story, making for terrific in-store events and tasting features.
HOW TO STOCK UP
North Carolina retailers: Reference the permanent NC ABC codes above when placing or confirming orders with your local ABC board.
Equalise Flavored Vodka
For Blue Shark Vodka and Chactun Tequila availability, contact your Daytoon sales representative.
